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Communications & Digital Marketing Specialist

Position Type Marketing
Start 01/04/2022
School Name Lower Canada College
City, State Montreal, QC 
Posted 11/15/2021

A premier Montreal institution since 1909, Lower Canada College (LCC) is a gender-inclusive day school for students from kindergarten to grade 12 with a strong reputation for preparing students for entrance to prestigious universities across the world. Located on a beautiful seven-acre campus in the heart of Montreal’s Monkland Village, LCC draws students from nearly every continent of the world. LCC’s enriched educational program consists of academic, co-curricular, and service opportunities that position students to explore and discover their true potential throughout their educational journey.



The school invites applications for the following position:

Communications & Digital Marketing Specialist


Position Group: Staff

Reports To: Communications Manager

Status: Full time position

Start Date: January 2022


Job Purpose:

The Communications & Digital Marketing Specialist will play an integral role in the school's advancement through communications supporting all LCC constituents.


Responsibilities:

  • Communications Coordination
  • Participate in the development and implementation of communications strategies
  • Participate in the maintenance of the school’s website and portals
  • Assist in editing and writing content for the website, news items, blogs, e-notifications, press releases, the school magazine, and a variety of publications
  • Manage content for digital signage
  • Coordinate and produce the school’s weekly newsletter (mailbag)
  • Liaise with students to provide communications support for student-led activities
  • Participate in the production of the school’s bi-annual alumni magazine
  • Participate in the production of the school’s podcasts
  • Manage the calendar of communications-relevant activities
  • Support volunteer committees (e.g., parents’ association, alumni association) and fundraising activities
  • Provide technical support for webinars and virtual meetings and troubleshoot communication issues as needed
  • Digital Marketing
  • Manage and develop content for the school’s social media channels to maintain and build its social media presence, and initiate new and creative growth
  • Measure and report on outcomes related to social media campaigns
  • Monitor, listen and respond, as appropriate, to users in a “social” way
  • Research and develop campaigns (e.g., search & display)
  • Monitor social media activities of other independent schools and partner organizations
  • Research developments and implement best practices in online marketing and communications to support LCC communication strategy
  • Manage the annual marketing calendar (including print, online, paid search)


Qualifications:

  • Bachelor's degree in marketing, administration, or any other field relevant to the position
  • 2 to 5 years of related experience
  • In-depth knowledge of traditional, digital and social media, blogging, search engine optimization, etc.
  • Strong communication and collaboration skills with attention to detail
  • An understanding of the culture of independent schools
  • Demonstrated use of digital content (including written, graphical, or video format) and social media strategies
  • Proficiency in measuring the impact of digital communications
  • Experience with a CMS
  • Superior writing skills
  • Ability to work independently and as part of a team
  • Ability to accept feedback and work well under pressure
  • Bilingualism is an asset


School-Wide Core Values

Professionalism, Continuous Growth, Passion/Excellence, Collaboration/Communication and Respect & Empathy


How to Apply

Please submit your cover letter and your CV via our online form at www.lcc.ca/careers The closing date for this role is Friday, December 3, 2021, at 5 pm. Details about school life can be found at www.lcc.ca.


We thank all applicants but regret that only those shortlisted will be contacted

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